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TFT Audience

The Organization

The Financial Today is a business and financial news organization that delivers essential news and related content to the Southeast Asian business and investing community.

Southeast Asian Reach

In 2019, the Asian Financial Forum dubbed Southeast Asia as the best investment destination. With the region’s continuous growth, The Financial Today strives to deliver timely and relevant business and financial news and related content in a fully digital format that will help our readers make informed business and investment decisions.

Our Reach

The Financial Today is relied upon by Southeast Asian readers who are smart consumers and decision-makers when it comes to their business and financial lives.

Sectors

Our readers are coming from different industries in Southeast Asia:

Finance
25
Real Estate
20
Services
13
Public Sector
11
Others
31

Source: TFT Readership Survey 2020

Readers

Equipped with financial smarts and discipline, our readers are some of the most discerning consumers on the planet.

Net Worth
$250,000 to $500,000
Financial Plan
Have Financial Plans
Property
Are Homeowners
Insurance
Have Life Insurance
Equities
Invest in Equities

Source: TFT Readership Survey 2020

Engagement

With TFT’s world-class content, we attract and retain the most engaged readers you could ever find across the region.

15

Daily Page Views per Visitor

73:14

Daily Average Time on Site

21.3%

Bounce Rate

Source: Alexa Analysis (as of September 10, 2020)

Investment Plans

Our readers plan to make new or add more to their existing investments in the next six to twelve months.

Equities
To Invest in Equities
Mutual Funds
To Invest in Mutual Funds
Life Insurance
To Avail Life Insurance
Property
To Purchase a Property

Source: TFT Readership Survey 2020

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