Press "Enter" to skip to content
Aerial view of Apple Park, the corporate headquarters of Apple Inc.

Apple Developing Search Engine to Compete With Google: Report

Shares

Key Points

  • Apple has accelerated work to develop its own search engine that would allow the iPhone maker to offer an alternative to Google, a Financial Times report said Wednesday.
  • The report, citing unnamed sources, said signs of the search engine technology have begun to appeal in its iOS 14 operating system.
  • According to the FT, Apple two years ago hired Google’s head of search, John Giannandrea, in a move designed to help build artificial intelligence capabilities and its Siri virtual assistant.
  • Visit The Financial Today’s homepage for more stories.

WASHINGTON — Apple has accelerated work to develop its own search engine that would allow the iPhone maker to offer an alternative to Google, a Financial Times report said Wednesday.

The report, citing unnamed sources, said signs of the search engine technology have begun to appeal in its iOS 14 operating system.

The move comes amid increased scrutiny by antitrust enforcers, who sued Google in the United States over its dominance in search technology.

Get unlimited access to TFT Premium content for FREE!

Join 23,000+ subscribers and enjoy free access to TFT premium news & stories!

Be First to Comment

Leave a Reply