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TikTok Moves Into eCommerce With Shopify Partnership

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Key Points

  • Canadian e-commerce company Shopify announced Tuesday a partnership with TikTok that will allow its more than one million online retailers to hype their wares on the teen-centric platform for short-form videos.
  • Shopify hosts e-stores for mostly small- and medium-sized businesses and, in the eyes of many merchants, has emerged as an alternative to Amazon’s online marketplace.
  • The two companies said they will also “collaborate to test new commerce features over the coming months.”
  • Visit The Financial Today’s homepage for more stories.

OTTAWA — Canadian e-commerce company Shopify announced Tuesday a partnership with TikTok that will allow its more than one million online retailers to hype their wares on the teen-centric platform for short-form videos.

The deal comes amid scrutiny of the China-based app and a pending court hearing on TikTok’s future in the United States, where it reaches more than 100 million users monthly.

“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season,” Shopify vice president Satish Kanwar said in a statement.

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