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BTS’ Management Agency Set to Soar on Stock Market Debut

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Key Points

  • Shares in the management agency of K-pop sensation BTS were expected to rocket on their stock market debut Thursday, making an instant multi-billionaire of its chairman and boosting the seven band members’ own fortunes.
  • The firm’s centerpiece asset BTS has risen to global stardom in recent years, cementing its prominence in the world’s biggest music market in August with their all-English track “Dynamite” topping the US Billboard Hot 100. 
  • At the IPO price of 135,000 won ($118) per share, Big Hit would have a market capitalization of 4.8 trillion won—well over $4 billion, and more than Hanjin Kal, the holding company for the conglomerate that includes the South’s flag-carrier Korean Air.
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SEOUL — Shares in the management agency of K-pop sensation BTS were expected to rocket on their stock market debut Thursday, making an instant multi-billionaire of its chairman and boosting the seven band members’ own fortunes.

The initial public offering of shares in Big Hit Entertainment saw staggering demand, with the public section oversubscribed no fewer than 607 times and applicants receiving only a tiny fraction of their requests.

The firm’s centerpiece asset BTS has risen to global stardom in recent years, cementing its prominence in the world’s biggest music market in August with their all-English track “Dynamite” topping the US Billboard Hot 100. 

At the IPO price of 135,000 won ($118) per share, Big Hit would have a market capitalization of 4.8 trillion won—well over $4 billion, and more than Hanjin Kal, the holding company for the conglomerate that includes the South’s flag-carrier Korean Air.

Big Hit founder and CEO Bang Si-hyuk is worth $1.4 billion at the IPO price, according to the Bloomberg Billionaires Index, and is retaining a stake of more than 36 percent of the firm. 

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