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iPhone Sales Steady While Global Smartphone Sales Dropped 20%

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Key Points

  • Global smartphone sales plummeted 20.4 percent in the second quarter of 2020 to 295 million units, according to a Gartner report released Tuesday.
  • Apple’s iPhone sales have continued to stay fairly stable although other competitors, such as Samsung, have experienced double-digit year-over-year declines.
  • Apple sales were down just 0.4 percent year over year, according to Gartner.
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Global smartphone sales plummeted 20.4 percent in the second quarter of 2020 to 295 million units, according to a Gartner report released Tuesday. Apple’s iPhone sales have continued to stay fairly stable although other competitors, such as Samsung, have experienced double-digit year-over-year declines.

According to Gartner, sales of Samsung were down 27.1 percent year-over-year. Smartphone sales for Huawei dropped by 6.8 percent. According to the report, two other Chinese brands, Xiaomi and Oppo, saw declines of 21.5 percent and 15.9 percent respectively.

“Travel restrictions, retail closures and more prudent spending on nonessential products during the pandemic led to the second consecutive quarterly decline in smartphone sales this year,” Gartner senior research director Anshul Gupta said.

Apple sales were down just 0.4 percent year over year, according to Gartner.

“The improved business environment in China helped Apple achieve growth in the country. In addition, the introduction of the new iPhone SE encouraged users of older phones upgrade their smartphones,” said Gartner research vice president Annette Zimmermann. 

The iPhone SE has been particularly appealing in 2020 because it offers the same high-end processor as the iPhone 11 but starts at $399.

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