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Lazada PH July Daily Sales Grew Twofold Amid Pandemic

  • Lazada Philippines saw its daily sales increase more than double in July in the midst of the coronavirus pandemic and the lockdowns it caused compared to those in February before the public health crisis began.
  • The e-commerce company experienced a slowdown at the start of the crisis but has since rebounded.
  • Significant changes had been noted in consumer behavior, such as purchasing essential items and using more of its digital payment methods.
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According to its chief, Lazada Philippines saw its daily sales increase more than double in July in the midst of the coronavirus pandemic and the lockdowns it caused compared to those in February before the public health crisis began.

Ray Alimurung, Chief Executive Officer of Lazada Philippines, admitted that the e-commerce company experienced a slowdown at the start of the crisis but has since rebounded.

He said significant changes had been noted in consumer behavior, such as purchasing essential items and using more of its digital payment methods.

Alimurung also said Lazada is pivoting its platform to help the community recover from the pandemic and its effects. It involves leveraging technology to enhance the online experience of users, respond to their changing needs, and enable businesses to join and grow on the platform.

“We changed our platform to prioritize essentials. So during the height of the lockdown, the only products you could see on the homepage were essentials — disinfectants, medical equipment [and] groceries,” Alimurung explained.

The company also continued to run LazMart, introducing fresh and frozen products, and ramping up from hundreds to thousands of sellers they were onboarding daily.

“Today, we onboard three times the [daily number of sellers] versus [that] in February,” he said.

More than 500 brands on its LazMall have now been onboarded on the online shopping platform which were not on the site before March.

The company has also set aside P100 million to help existing and new sellers. Alimurung sees Lazada and the e-commerce sector continues to evolve in the new normal.

“Our approach has been to adapt by responding rapidly to changes and consumer needs, to thrive by focusing on business continuity and growth for the ecosystem and to lead by supporting and engaging the community,” he said.

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[The Manila Times]

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